


In Germany, a small Islamic organization called Muslim Interaktiv is attracting a lot of attention and generating debate. Founded with the goal of seeking visibility and discurse, Muslim Interaktiv has effectively utilized various communication methods to achieve its goals. In Hamburg, at the end of April, about a thousand people took to the streets calling for an Islamic caliphate, similar to that of Ottoman that disappeared 100 years ago. This mobilization has drawn public attention, followed by days of controversies.
The German authorities responded by imposing a series of restrictions: prohibiting the invocation of the caliphate and prohibiting the segregation between men and women during the demonstrations. However, these bans did not stop the Islamic group, which went on to protest the following weekend, denouncing the imposed censorship. Muslim Interaktiv's campaign also expanded to social media, where the group spreads its message through well-crafted videos.
Muslim Interaktiv adopts a hybrid communication strategy, with a strong presence on platforms like TikTok, where it publishes short videos primarily targeting young people with a migration background. According to Andreas Jacobs, an expert on Islam and head of social cohesion at the Konrad Adenauer Foundation, the group's ability to bring people to the streets with highly structured and choreographed demonstrations is what makes it unique. This phenomenon has generated a lot of attention on a relatively small and marginal group.

The group's exponent, Joe Adade Boateng, a 25-year-old university student, leads a campaign with clear slogans against assimilation, racism, and bans, promoting a political Islam. According to Jacobs, this narrative is dangerous because it amplifies experiences of discrimination and uses them to further their cause. The group talks about dictatorship on values and the media, promoting a Muslim lifestyle that, according to Jacobs, represents a form of dangerous segregation for social cohesion. This movement aspects and methods resemble those of the, identitarian nationalist right.
The parliamentary group of the Alternative for Germany (AfD) recently requested the entire organization Muslim Interaktiv to be banned. The Minister of Interior of the SPD, Nancy Faeser also, has deemed the group's demands unacceptable. Nevertheless, Muslim Interaktiv continues to remain in the spotlight, claiming that they do not have to assimilate to Germany's values, but only respect its laws.
Editorial